Dealer Licensing
Most people who want to start a dealership do not get stopped by the paperwork itself. They get stopped by not knowing what the paperwork needs — starting with a business location that actually qualifies. That is the gap we fill.
Clear Boundaries
We are a private business, not a government agency and not a law firm. Being clear about that is not a disclaimer we hide at the bottom of the page — it is how you know what you are buying.
We provide the physical dealer location, we prepare and organize documents, we coordinate filings, and we explain the process in language that makes sense. The licensing decision itself belongs to the Wisconsin Department of Transportation (DOT) Review Examiner — always.
We Do
We Don't
Two Paths
The short version: wholesale sells to other licensed dealers, retail sells to the public. Which one you choose changes your requirements, your costs, and what kind of space you need.
Space Available Now
You buy and sell with other licensed dealers and at dealer auctions. No showroom, no walk-in customers, no retail lot to maintain — which is why it is the most common starting point.
Limited Space
You sell directly to the public. The requirements are heavier and the space requirements are different — and we only have a small number of retail locations, which may already be occupied.
Step By Step
We start with a conversation, not a contract. Wholesale, retail, or undecided — we tell you what each path involves and whether space exists.
You sign the agreement and your designated office and parking are assigned to your company.
Form your business entity and assemble your application — on your own, or with our setup assistance.
Review timing and approval belong to the DOT Review Examiner.
Your location and services stay in place while you run the business, with us handling what happens on site.
Requirements vary depending on the applicant, the dealership type, and applicable regulations. We do not guarantee approval or any specific processing time.
The Hard Part
A dealership needs a business location — and a home address, a mailbox service, or a spare bedroom generally will not satisfy that. Finding commercial space that works, on your own, in a state you may not live in, is the part that stops most people before they start.
We already own and operate the facility. The offices are there, the parking is there, and the space is set up for dealership use. That is the piece you are not building from scratch.
Common Questions
Yes — we work with clients across the United States who establish their dealership using our Wisconsin dealer location. Requirements vary by applicant and dealership type, so tell us where you live and what you want to build and we will walk through your specific situation.
Wholesale lets you buy and sell with other licensed dealers and at dealer auctions. Retail lets you sell to the general public. Retail carries heavier requirements, and our retail spaces are limited.
Yes. That is our core service — a designated dealer office or cubicle at our commercial facility in Mukwonago, Wisconsin, with designated parking, a business address, and mail handling. See the dealer office page.
We can assist with business formation, LLC documentation, dealer application preparation, document organization, and filing coordination. It is optional — plenty of clients handle their own filings and just rent the location. See business setup.
You join the retail waitlist. On your first call we tell you exactly where availability stands rather than leaving you guessing, and we stay in touch as the situation changes. Join the retail waitlist.
Many of our clients have never visited the building. We handle what happens on site. If your situation requires something in person, we will tell you before you pay anything.
Yes. Call (262) 613-7742 Monday to Friday, 8:00 AM to 12:00 PM Central Time. Bob Malasuk, our Vice President, handles client communication himself.
Nothing on this page is legal or regulatory advice. For questions about your own eligibility or obligations, consult a licensed attorney or the DOT Review Examiner. See all frequently asked questions.
Talk to a real person. Call (262) 384-5969, Monday to Friday, 8:00 AM – 12:00 PM Central.
